This campaign won a Gold Lion yesterday at Cannes. Via Mexico.
It pleases me that the middle mother is aggressively screaming. The first implies physical abuse, the last implies sexual, but those aren’t the only two kinds of abuse children endure, and I’m glad attention is being called to that.
I also appreciate that the ads show that women can be abusers, too. These are INCREDIBLY impactful images.
This made me fucking cry, not because it’s sad either, but because of how happy she is. You really think that little girl doesn’t know she’s different? She does, and she knows that her life isn’t going to last as long as it should. But I bet you all the money I have that she doesn’t let that get her down. The next time one of you sit there and bitch about how you don’t always get what you want, or how you’re not “good enough”, think about this girl. She got the shit end of the stick and she’s still happy.
cola-palms: i find it impossible to scroll past this. this girl will probably never live to graduate college, to get married, to have children, to do anything that we all take for granted. a lot of people on here (myself included) have almost everything we want. i barely even think about how some people have it so much worse than me. but when i do think of these people who were give the short end of the stick, i think, wow they must be so miserable. but look. look how happy this girl is. she has a look of pure joy on her face. people that can enjoy life to the fullest like that make me smile. this little girl is so exuberant with life, and its beautiful. she doesnt care how long her life is, she cares how much she gets out of it. even if you are a hipster, boho, summer, quality, black and white, whatever, you should always reblog this